HOTSPOT | GIORGETTI CAIRO

Giorgetti continues its expansion strategy in North Africa and in the Middle East with the opening of a new Store in Egypt, in collaboration with the historic partner Art of Form.
Located in West Cairo, within the Park St. business hub and shopping mall of El Sheikh Zayed City, the Store is spread over two levels inviting guests to discover the brand's lifestyle in its most authentic form.

The presentation unfolds in different settings that show the breadth of the Giorgetti collection from indoor to outdoor, together with the complements and accessories of the Atmosphere collection, to offer a complete living experience.

Before entering, visitors are greeted by an outdoor area with the Aldìa table and chairs by Carlo Colombo. Inside, a dining setting where the protagonist is the oval Mizar table by Roberto Lazzeroni with a cast bronze base. A product with a strong visual impact characterised by the refined workmanship of the marble top, accompanied by the Selene small armchairs.

On the other side, the Skyline sofa by Carlo Colombo, a domestic architecture that characterises the space, adapting to every need, is the centerpiece of the living room. The environment is completed by the enveloping shapes of the Hug armchair by Rossella Pugliatti, the Fit and Galet low tables with Otto and Summa poufs.

Conceived as an indoor continuum, the second area dedicated to outdoor proposals presents products that define space with elegance. These include the modular seating system Apsara by Ludovica+Roberto Palomba, with a base formed by afrormosia wood slats on which seat cushions rest, and the rocking seat with a birch plywood structure Clop by Dominic Siguang Ma & Feng Wei.

The sleeping area is dominated by the essential yet unique lines and functionality of the Altea bed by Carlo Colombo. At its feet, the Shirley bench by Carlo Colombo has a structure reminiscent of a ribbon, while the Archibald bedside tables on either side are a masterpiece of fine cabinet making.

The Arabella armchair by Massimo Scolari accompanies the sculptural spiral staircase to the upper floor: a second living area presents the Vesper by Roberto Lazzeroni, a seating system that subverts and goes beyond the traditional idea of the sofa to offer a dynamic and customisable concept, together with the Galet low table and the Eva lounge armchair by Carlo Colombo, a seat-sculpture with strong, dynamic and contemporary lines.
Not to be missed is the office area that chooses the linear and fluid shapes of the Erasmo executive desk by Massimo Scolari combined with the comfortable Genius office armchair and the Aura small armchairs characterised by the special stripes of the backrest.

A new opening that highlights Giorgetti's international dynamism and its desire to consolidate its presence in a market full of opportunities and challenges.

GIORGETTI STORE CAIRO
Park St., Building 1
17 Al Bostan st.
Sheikh Zayed 12451