LIFE AT | "Places to Live" 2021

Giorgetti launches the new 2021 Places to live advertising campaign and tells the company's lifestyle that goes beyond the dimension of a single object to offer an engaging and exciting experience. The brand proposes spaces to live in, in which to relate intimately and profoundly with the furnishing elements, in which to rediscover the pleasure of living, in which to feel good.

Three atmospheres tell the story of Giorgetti's world, presenting - differently from previous campaigns - new products in real locations to demonstrate the concreteness of the collections, and the ability to enhance the atmosphere of any kind of architectural context.
The protagonist of the living area is the Skyline modular sofa with some news for 2021, such as the Elsa armchairs and the Uyuni mirror by M2Atelier, the Otto poufs and the Sataria carpet.
The dining area comes to life with the Ensō table and the sinuous Tie chairs, both by M2Atelier; the layout is completed by the sculptural shapes of the Houdini cabinet and the light forms of the Host bar cart.
Finally, the outdoor is told in the third creativity with the new Aldìa furniture collection designed by Carlo Colombo to live outdoors, but also in indoor spaces.

Shot by Giorgio Possenti between Brera and Mantua, in the spaces of Palazzo Beccaguti Cavriani, the 2021 campaign inaugurates a new way of telling the story of the company: all the images of this communication project also find ample space in GM, the printed and digital editorial project that Giorgetti is launching in September 2021. The editorial team, made up also of excellent external contributors, has created a format rich in transversal content: different voices, authors and languages make GM a research context that has in the graphic concept, and in the authorial dimension of the cover, the sign of a magazine-object that is always unique.
"In rethinking our communication, we felt the need to find an alternative way to talk about our products, quality and design, and also about what lies behind them: the feelings, the attitudes, the logic that leads us to think of projects not as individual objects, but as necessary elements in the construction of spaces for living. What we want to do is to share stories that can inspire, intrigue and amaze", says Giancarlo Bosio, Giorgetti's creative director.
The sixteenth-century building, recently restored to its architectural elements, was chosen because it represents a perfect synthesis of the company's identity. The palace and its city, Mantua, reflect the combination of history and innovation, of love for the past and of a continuous desire for renovation: in the same way, the world of Giorgetti is not reduced to an exclusively aesthetic experience, but is the result of a heritage of manufacturing knowledge passed down from generation to generation and a constant commitment to innovation.

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