HOTSPOT | In Seoul, a treasure chest of craftsmanship
Part of a strategic plan with Hyundai Livart is the opening of the brand's new store in the Korean metropolis
With a clear look towards the Far East, Giorgetti opens its new monobrand Store in Seoul, in the heart of the South Korean capital's design district, where it is already present with two department stores.
Giorgetti signed a partnership in 2021 with the Hyundai group, active not only in the automotive sector, but also in the furniture sector with the Hyundai Livart brand. The brand chooses Giorgetti's quality excellence with the intention of expanding its business in the luxury segment, both in the private residential market and in large real estate developments.
The new space, developed on two floors, showcases for the opening the soft shapes of the Vesper seating system designed by Roberto Lazzeroni, together with the Elsa armchair, the iconic 90° Minuto, the Galet low tables and the Otto pouf.
A second living area hosts the timeless Hug designed by Rossella Pugliatti, the perfect geometric lines of the Round coffee table and the comfortable Vittoria sofa by Carlo Colombo.
The elegance of the Norah chair by m2atelier and the Mizar table designed by Roberto Lazzeroni characterise the dining area.
The stars of the outdoor area are the versatile Apsara seating system signed by Carlo Colombo presented together with the parasol, small tables and beach lounger from the Gea collection by Chi Wing Lo.
In the new Korean Store a special corner is reserved for Houdini, the sculptural and monumental "box of wonders" designed by Roberto Lazzeroni, symbol of Giorgetti's cabinet-making tradition.
Recognised and enhanced by Hyundai Livart, the ability to create elegant collections that last over time and the skill in defining a sophisticated stylistic language make Giorgetti a brand that is appreciated worldwide.
GIORGETTI STORE SEOUL
118, Hakdong-ro, Gangnam-gu
Seoul
South Korea