EVENTS | Special SuperSalone

Sharing the importance of revitalising the excellence of the Italian furnishing sector and returning to tell the story of projects in presence, Giorgetti will take part in the Supersalone with a conceptual installation in the spaces of Rho Fiera (hall 4, stand B 02).

A technical reflecting wall displays a maxi version of the Giorgetti logo, conceived on the occasion of the celebration of its 120th anniversary as a spirographic intersection of circles and tangents from which the soft and rigorous lines of the company's projects originate. All this represents the backdrop to an installation that mixes the physical experience typical of design objects and the emotional involvement of multimedia language.

The protagonist will be the iconic rocking chair Move, designed by Raffaella Pugliatti, which will be presented in two versions: in its entirety and in a decomposed and suspended version that recounts the moment when craftsmanship meets contemporary technological research.

The exhibition is completed by a composition of twelve high-definition screens that seem to float in the void. Each video reveals an aspect of the world of Giorgetti, through the history of the brand and its collections, shots inside the production site, and the stories of the designers who work with the company. Images and words overlap in an engaging and emotional narrative.


SuperSalone
Rho Fiera Milano
Pavillon 4-B02
5-10/09/2021  10am-7pm