LIFE AT | "PLACES TO LIVE" 2024

Giorgetti presents a new chapter in the Places to live campaign, showcasing once again its ability to offer complete spaces to live in, where the beauty of living can be discovered through sophisticated design projects.

Shot again by photographer Federico Cedrone, the adv campaign is located in the Pavilion of Contemporary Art in Milan, designed by Ignazio Gardella. The exhibition space is inspired by Italian rationalism and has many innovative aspects, such as the fluidity of the exhibition spaces and the continuity between interior and exterior.

The image is part of the photographic and visual project led by Artistic Director Giancarlo Bosio, involving three other Milanese locations of excellence, for a Grand Tour full of beauty and history: the Swiss Center with the "Sala Meili", the Confcommercio headquarters and the Manzoni theater. This visual collection will be included in the fourth edition of the GM#04 Magazine, the editorial project of the Giorgetti Group.

Icons and new 2024 proposals coexist in harmony for a conceptual journey from East to West, thanks to the cosmopolitan inspirations of the designers: Aatismo, Carlo Colombo, Dainelli Studio, Draga & Aurel, Forma77, HBA, Silvia Musetti, Nava + Arosio, Mauro Todesco and Tollgard & Castellani.

The star of the 2024 campaign is the Karphi modular sofa designed by Carlo Colombo, which can be declined in multiple compositions, with the new Clori swivel armchair and matching pouf. They are accompanied by Chanterelle low coffee tables by Tollgard & Castellani, characterised by the skilful combination of elements in ash, leather and fumé glass. Various elements from the Atmosphere Collection, including the Flora glazed ceramic flowers by Roberto Cambi and the Libra lamp by Mauro Todesco (collaboration with Emera design). On the upper floor, the iconic Move armchair, designed by Rossella Pugliatti and now on its 10-year anniversary. Confirming the deep connection with art, the setting is completed by Andrea Cascella's sculpture "Memoria" in black marble from Belgium.

The advertising campaign makes its debut on a selection of design and lifestyle magazines from the end of March.

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